Monday Feb 26, 2018
9:30 AM - 3:00 PM EST
February 26
9:30 a.m. - 3 p.m.
Full Schedule at concorddowntown.com
Union Street Bisro
48 Union St. S
Concord, NC 28025
$10 for businesses located in the Downtown Concord Municipal Service District
$10 for Cabarrus Regional Chamber of Commerce Members
$15 for non-chamber members and businesses outside of Downtown Concord
Downtown Concord Development Corporation
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"Grow Your Business through Social Media and E-Commerce”
Cost:
$10 for businesses located in the Downtown Concord Municipal Service District
$10 for Cabarrus Regional Chamber of Commerce Members
$15 for non-chamber members and businesses outside of Downtown Concord
Registration Deadline: February 19, 2018
Register online here: https://
Presenters:
Morning sessions - Melanie Diehl, Public Speaker for Google GYBO | Email Marketing Expert | Social Media Marketing Pro
Afternoon sessions - Jeanne Eury, Traditional and Digital Marketing Professional | Trainer and Keynote Speaker | Small Business Sales and Marketing Consultant | Concord Native
Workshop Schedule:
Grow your Business Online
9:30 am- 10:45 am
Learn how customers find your business online and how to promote your online presence with search engine optimization (SEO) and online advertising. We also introduce tools to help you run your business online, including Google Analytics and G Suite.
Get Found on Search & Maps
11:00 am - noon
This presentation introduces Google My Business, a free tool to manage your business information across Google. It’s the easiest way to help your business be found online.
Lunch – included in registration
If you build it, they don’t just come
12:30 pm – 2:00 pm
This session helps you understand:
- Why you need a marketing plan and how to determine your strategy
- Gain an understanding of the best advertising and marketing methods, traditional and online, for a small business
- Why email marketing is still the least expensive and best way to increase customers and sales
This session includes a brief overview of the most popular marketing options (Facebook, Pinterest, Instagram, Twitter), which ones work best for each type of business, how to allocate your focus, and how to integrate your contacts, word-of-mouth, reviews, website, blog, FB page, and other marketing for maximum return.
E-Commerce – Why and How, it doesn’t have to be complicated!
2:15 pm – 2:45 pm
E-commerce is more important than ever to brick and mortar businesses. Learn how to set up an ecommerce site that is not difficult to launch and maintain. This session also covers how large of an e-commerce site is needed to benefit your overall business plan. Even businesses who currently have an e-commerce site will benefit from this session.
2:30 pm – 3:00 pm Final Questions